Platform guides
Get the word out. Capture the interest.
Then don't lose it.
Every platform is those same three beats wearing a different costume. These guides say what each one is actually good at, the one move that works there, and how to answer fast enough that the interest never rots.
When everyone has AI help, the difference is YOU. One thing at a time.
Social platforms
Where strangers find you. Post to start conversations, not to be admired — then move the good ones somewhere you can actually talk.
Instagram strategy: turn comments and DMs into customers
On Instagram, attempts beat polish. Post for conversations, pull people into DMs, and answer fast enough that the interest never rots.
6 min read Read it → XX (Twitter) strategy: reply your way into real conversations
X rewards replies more than posts. Here is the daily reply routine, the CTA shapes that start real conversations, and how to run it from Aura Blaster.
5 min read Read it → LinkedInLinkedIn strategy: turn how you work into inbound
How to make LinkedIn work for one person: plain posts about your real work, comments that borrow someone else's audience, and replies that land the same day.
5 min read Read it → TikTokTikTok strategy: reach wide, capture where you own it
TikTok can put a cold account in front of thousands of strangers. The link path is narrow, so the play is simple: reach here, capture somewhere you own.
6 min read Read it → YouTubeYouTube strategy: build search traffic that keeps working
YouTube is slow, has no DMs, and pays off for years. Pick search-intent topics, capture in the description, and catch what it sends you.
6 min read Read it → RedditReddit strategy: answer questions until people find you
Reddit punishes promotion and rewards expertise. Answer questions in the right subreddits, turn replies into conversations, and never let one sit unread for a week.
5 min read Read it →Direct channels
Where the deciding happens. Nobody discovers you here — but this is the half that gets paid, and it is won on speed.
Email strategy: one-to-one messages that actually get answered
Email is the one channel you own outright. Here is how to send fewer, better one-to-one emails and reply fast enough that interest never goes cold on you.
5 min read Read it → MessengerFacebook Messenger strategy: turn Page attention into real conversations
Facebook still moves people, but the deal happens in Messenger. Turn Page posts, Groups and Marketplace into one-on-one threads you actually close.
5 min read Read it → WhatsAppWhatsApp strategy: turn warm attention into closed conversations
Nobody discovers you on WhatsApp. They arrive already interested, and the thread is where it closes or dies. How to drive traffic in, reply inside the 24-hour window, and keep it warm.
5 min read Read it → Website chatWebsite chat strategy: turn your own traffic into conversations
Your site already gets visitors, and most of them leave in silence. Here is how to turn that traffic into real conversations using a chat widget and held drafts.
5 min read Read it → SMSSMS strategy: close the people who already raised their hand
SMS has no feed and no discovery. It has the fastest read of any channel. Here's how to build a list from your other channels and close it without getting blocked.
6 min read Read it →Reading is the easy part.
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